
Everyone is looking for new and exciting secrets that will help them live an amazing life. That is the entire point behind this website. My quest has been just that for my entire life. What I learn, I share with everyone in this community. As exciting as some of the new tools and strategies we have discovered when it comes to the mind and success, some of the truly great ones have been around a long time. My favorite book, that has given me countless tools for success in my life, was written in 1936. That is almost 100 years ago. How to Win Friends and Influence People by Dale Carnegie is a book I have read countless times. It seems every time that I pick it up I am either reminded of something important or I discover something I may have missed. That is one of the great reasons to read a book several times. You are a different person each time you pick it up. Your experiences and the way you look at the world change and may allow you to see something you missed in the previous reading.
One of my favorite tools put forth in that book is using someone’s name often. We all enjoy hearing the sound of our own name. It makes us feel important and valued by the other party. It is takes away the feeling of ‘being just another number’ in the corporate world. If you are looking to retain customers from a business aspect, or develop rapport on a more personal level, using a person’s name is helpful. I find when I throw in a server’s name in a few times while out to dinner, it improves service. Why wouldn’t it? It shows you value and appreciate them as a person and the service they are providing.
The photo above was my coffee cup this morning. By adding my name to the little greeting written on it, they made me feel like a valued customer. Feeling valued will make me more likely to return to this location. Can you think of ways in which using a person’s name can make someone feel more valued? In what ways do you enjoy it when someone uses your name?