
If you are a sports fan, you know what the fourth quarter is all about. Time is running out in the game. The chance for victory or defeat is getting tighter. Have you noticed how players seem to rise to the occasion during the last few minutes of a game? It is as if their minds become sharper, their bodies cease to feel the pain or tiredness that was starting to catch up to them. We have all seen teams that were down by what seemed like impossible odds comeback to, as they say, steal victory from the jaws of defeat.
The same holds true in the corporate world. The fourth quarter of a corporate year is when profit margins must be met. It would seem people’s talents come out then as well. Creative solutions that seemed to escape us throughout the year are forced to the surface as deadlines rapidly approach. Again, we seem to steal energy and be able to work a little harder and a little longer. We can wrap up projects we have been laboring away at in the first three quarters.

Most of us know about the two examples above. We have seen it happen, or maybe even been a part of it. What we may not realize it that it happens in other areas of our life as well. Relationships suffer the same fate. It is often not until divorce or a break-up is on the horizon that effort is put into the relationship. When the end is near, then we scramble to fix it. How many of us have heard someone say, “If only I knew they were so close to leaving I would have done more.” In order for us to not be the one saying it, we must realize something very important – it is the fourth quarter!
Whether that is our job, our relationship or the legacy we will leave behind, we never quite know when the fourth quarter is. “Oh, I am young so my fourth quarter is a way off.” you might find yourself saying. Really? Youth is not a guarantee of time. Tragedy and illness can take us all. Sure, the odds go up the more you go through life, but it can strike us at anytime. I recall being diagnosed with my heart issues. At the time I was doing cross fit at the gym and feeling great. There were zero signs anything was wrong. If it were not for a reading of a heart rate monitor, you might not be reading these words.
It is not only sickness or tragedy that can lead to an ‘early fourth quarter’. Think of relationships. One partner thinks everything is great only to come home and discover their partner has moved out after years of suffering in silence. The goal is to foster healthy communication so that this does not happen, but even then it is worth noting the possibility. Your job could suddenly need to lay off a percentage of it’s workforce for an unexpected reason. At that point you may have found yourself wishing you had been a better employee. It would also be a little too late.
If I were to offer any advice for the rest of your life it would be to live like it is the fourth quarter! Do this in as many areas of your life as you can. That is your job, your relationship, your health and your life in general. You never know when the fourth quarter will be. You could be in it and not even know it.