
I have discussed this topic with all of you before. It is a key tool that we all need for success, but as society advances it seems to become more and more rare. It will help us succeed and accomplish great things, yet it is shunned and looked upon as something negative. Do too much of this and people call you ‘unfocused’ or even ‘lazy’. It is something that I do daily, but do not use it productively. It costs nothing, but could offer a return that is very valuable.
What is the mystery tool of success we are discussing? It does not have a scientific name. At least as far as I am aware. The best term I have heard for it came from my friend Heidi who called it “Duh time”. Does not sound like a key to success, does it? What is ‘Duh Time’? Let me explain how it shows up in my life every morning. You may recognize it in your life as well. I wake up for work at 4am. At that hour, I confess to not being as sharp as I could be. One of the last things I do before leaving the house is put my shoes on. This should take mere minutes. Half awake, I sometimes just sit there staring blankly as if my brain is buffering. That is my ‘duh time’. Quickly, I admonish myself and get moving as not to be late.

What ‘duh time’ represents is an opportunity to allow our brain to organize itself. It is one of the only chances our subconscious mind has to send information to our conscious mind. It is where creativity lives and thrives. Have you ever noticed how when you lay down to sleep your brain is suddenly flooded with great ideas and answers you have worked to find for hours, days or perhaps longer? That is because we busy our minds with trivial matters in an attempt to feel some sort of progress. Now, with the advent of cell phones, even time that was normally used for this purpose has been filled with activity. This leads to stunted creativity and a mind screaming for a chance to rest and recharge.
Even when we experience an unplanned moment of ‘duh time’ such as my morning buffering, we view it with distain. We feel emotions such as guilt and shame that we are not doing something more ‘productive’. The ironic thing is that the more time we spend on focused and undistracted thought, the more productive we will be. In a world where hustle culture is praised, we forget that one thought could save us lots of hustling. This is not to say that work is not required for a successful life. Just that work backed by focused thought would be far more productive.

This quote above can be found, in some version or another, throughout history. It can be found in the bible, with many great philosophers and thinkers. Most of them thought they were the first ones to come up with the idea. What that translates to, is that this is one of the great truths of life. What we continue to focus our thoughts on, that is what we will become. What happens if we do not take time to focus our thoughts at all? Then, it will be very difficult for us to become much at all. That is why allowing ourselves time to think is so important. If you find yourself thinking, “Neil, where on earth am I going to find this time?” I get it. As someone who works 40+ hours a week at a day job, is a DJ on the weekend, is working on his fourth book and now has posted daily over four years straight, time is a premium. If you are worried at making the most of the time you have, you need to devote some of it to letting your mind wander.
Our minds are able to accomplish amazing things, but we must provide them the opportunity to do so. We cannot rely on that moment before we fall asleep, or when we find ourselves in the shower, to let our minds speak to us. First, those moments are not very convenient for recording the information we come up with. Are you really going to get out of bed and write down what you are thinking? Do you have a pen and paper in the shower? What we need is to provide ourselves with a digitally free moment of contemplation. Try this for thirty days. Give yourself a dedicated 30 minutes or more a day for mental gymnastics. You will be amazed at what you come up with. You can do this while you wait in line at the grocery store. Maybe a walk after dinner. Just make sure whenever you do so you have no distractions. Also make sure you record the thoughts that come to you. Many of them will end up being worthless, but it only takes one good thought to change your life.