This is Margie and I at a new local restaurant called ‘The Peanut Butter and Jelly Deli’. It is exactly what the name implies, a restaurant that serves mainly peanut butter and jelly sandwiches.
I must confess when I heard the concept I thought it a bit foolhardy. After all, you can go you the store and buy all the ingredients to make several sandwiches for under $10. I couldn’t imagine this being a very astute business model.
As I began to look into what the place had to offer I became intrigued. Lots of different nut butters created fresh in house. A literal multitude of jams, jellys and preserves. Flavors ranging from sweet to savory. Even a peanut butter soup!
Margie and I decided to give this a try. As we walked in we were greeted very warmly. Partly because I discovered my good friend Jodi works there, but mostly because that was the atmosphere they worked hard to foster.
The owner was not only very patient, but helpful. After all it is not everyday decisions like if you have to add bacon to your peanut butter and banana sandwich, or the ethical consequences of combining pineapple jelly with cashew butter and bacon. Which me and Margie did respectfully.
The sandwiches were served in a humble pie tin. The were accented with a slice of bread and apple butter both very tasty as well. The decor was simple and almost rustic. A lot of wood, exposed duct work and lots of room. Even the men’s room was clean and comfortable.
There were other items to compliment your meal. Including cupcakes from another local business, cookies and the aforementioned peanut butter soup. I happened to raise an eyebrow when hearing of this dish. The owner, eager to dispel any trepidation, kindly offered us a sample. It was to die for! Who would have guessed? Not me. My only misgiving was the coffee was French roast, which I don’t think should be allowed to be called coffee.
After leaving and reflecting on our day, it occurred to me what made this all work. They were not trying to do something crazy and unique, but do something simple and do it well.
It reminded me of life. Sometimes those of us striving to be great think that involves a grand plan or something new. True greatness can often be found in doing the simple things great and with great love.