READ THIS BEFORE IT IS TOO LATE! 🫨

Every day it seems we are bombarded with messages to create a sense of urgency on our behalf. “Buy this before you will miss out on this epic sale!” “Pay you tax bill before you go to jail!” “See the doctor about your condition before you fall over dead.” Obviously, some of these are good advice to follow. Generally, waiting to deal with a problem seldom makes it better. It is good to tackle that debt before it gets out of control. It is better to see the doctor at the first sign of trouble. As far as buying that exciting new sports car before the summer sale is over? That might be pushing it.

Many of these advertising giants employ two tactics to create this urgency. One is fear of what might happen if you do not address it. This works very well in our tax and doctor example. The other is fear of missing out, or FOMO as it is known. What will you miss if you do not act now? Will it be saving large amounts of money for a car to impress the neighbors? We sure can be moved to action by those who would like us to buy their products.

Here is the crazy thing, we are missing the sense of urgency we should have. That is to make the most of life. I realize that this may sound like some cliche put forth by a self-improvement guru, but hear me out. Every day, sometimes multiple times a day, we lose opportunities. People pass away. Jobs are lost. We get a terrible diagnosis. The sands of the hourglass do not stop. Not for us, not for those we love. To some, this may sound like I am dwelling on a morbid subject. View it how you will, but it still remains true. The days, and the chance to make the most of them, are slipping away by the second. This becomes more clear when you go through a near-death experience or as you grow older. Being a member of both of those clubs, let me assure you that I see this fact very clear.

You might think this has little to do with you because you are still young. Not so. Yes, the more years you put behind you, the more likely you are to meet an untimely demise, but youth is not a promise to life. In today’s world we can see this more and more. War, famine, political unrest and social violence has all but come the norm. Not to mention the lives of others in your life. You do not know what their situations are. Your time with your children is growing shorter parents. Children, you will only have your parents so long. Best friends are only rented, even if they last a lifetime. We are never promised tomorrow, but we can make the most of today. That is the urgency we are trying to convey here today. Tomorrow is not promised for any of us. Say “I love you” one more time. Forgive and move on, not for their benefit, but so you can reclaim the peace in your heart you so richly deserve.

Look at the sands in the hourglass. They fall second by second. The amount on top forever getting smaller. We do not know how much is left on the top of hourglass. What I can promise you is that it is less then it was when you began reading this post.