Above is a graph on Valentine’s Day spending. As you can see, men spend an average of $200, women spend an average of $100. The average is not too hard to figure out, $150 a person. In total, over $20 billion dollars will be spent on Valentine’s Day this year. Yes, that is billion with a ‘b’. If you read my blog you will know that I advocate investing in your relationship 100% of the time you are in it. Still, taking time to just celebrate your love like you would the birth of someone, should be a fun and enjoyable experience. What are we spending all of this money on, you ask? Let us take a look.
Jewelry is far and away the number one investment we make to express our love. Not a bad investment. It can make your special someone feel beautiful and valued. Clothing is second. That is good I guess. We all need to be clothed. Ironically, if there was a day to be clothing optional it would be Valentine’s Day. Evening out rounds out our top 3. That is a good one. Creating memories is one of the joys of having a loving relationship. Some other items are flowers and candy. Seems like a good stimulation for the economy. If every year the world makes a $20 billion dollar investment in love, what is the return? That brings us to our next graph.
So this is a sober statistic. On average, over half of marriages end in divorce. There are over 100 divorces an hour. Well, at least we learn from our mistakes as we go along, right? We take the mistakes from the first marriage and learn from them. Wrong again. The divorce rate jumps nearly 20% for your second marriage and another 13% for the third. How can this be? We are investing record amounts to express the love we have for our partner, yet the divorce rate is higher than it has ever been. The problem is not the money we are spending. It is what we are spending it on! Imagine spending $20 billion on concrete looking to cure disease. I am not a doctor, but I don’t think this would get us very far.
We take this same approach to love. Whether it is on Valentine’s Day or any other day. When we think about investing in love, we should consider the ROI or return on investment. If you buy flowers, they may cause a good amount of joy for the moment, but what will the return be? Will it bring the two of you closer? Will it help you to get to know your partner on a deeper level? Will it help you get to know yourself better so you are better able to serve your partner? These are the questions we should be asking when investing in our relationship. Discovering your partner’s love language or how they express and receive love, do you think that would come in handy? Finding ways to help your partner discover their own inner beauty would make an amazing gift.
We spend a great deal of time and effort to invest in our homes, our cars and our retirement. When it comes to love we somehow imagine after we are together it will somehow take care of itself. Much like a business, we need to invest in research and development. This investment can impact every area of our life and offer great returns. While shopping for the love of our life this year, let us choose a gift that will be an investment in our relationship.