Ah election time. Here in the United States it is election time. With this triumphant event comes the onslaught of political ads. These, I am to believe, are meant to sway your opinion from one candidate to another. The amount of money spent on these ads amounts to the income of many small countries. What good could be created if this money was put to a more productive use is frightening. It is my firm belief there is enough money there to allow all the candidates to fulfill their outrageous promises.
This would not be so bad if these ads contained useful tips on how to better connect with your government or say get that awful smell out of your gym shoes. Instead let us look at what we do get for all of the tax money and other funds allocated for such endeavors. All but a slight percentage of ads actually feature the opposition. If that party is an incumbent it will proceed to explain how everything that has went wrong in your life can be attributed to this individual. Be that the crime in your neighborhood going up, the quality of your life going down or that stain you discovered on your new shirt. If, by contrast, the party featured in the ad has yet to obtain an office the ad will likely feature a doomsday prediction of what will happen if this person is elected. Things such as taxes rising 3 million percent, everyone’s job disappearing and your dog packing up and running away from home. In short, both ads will tell you what a terrible world you are living in.
It would not be so bad if we had an option to avoid all of this negative banter and mudslinging. These ads, however, find their way into every facet of our lives. There are of course television spots filled with images of impoverished neighborhoods, homeless individuals and other dire circumstances set to spread across the land unless you vote the prescribed way. There are radio ads that fill our ears with such inspiring terms as ‘liar’, ‘thief’ and ‘scoundrel’. There are ads that fill our mailboxes that combine both. There are even emails, online ads, and today I received a text to go along with those very effective automated phone calls.
Being exposed to all of this negativity can have several bad consequences. If you are a staunch political opinioned party member they are designed to get your blood boiling and heart rate higher until you are telling everyone you know how they should vote and attacking friendly neighbors even if they display the slightest chance of supporting party. If, on the other hand, you are someone like myself who is focused on your little corner of the world and votes for the best candidate regardless of party affiliation, you can still be left feeling depressed and hopeless. You may become frustrated at all of the negative things you hear and read. Even if you do not vote and could care less who wins, you are still having to take out more garbage and your favorite program is being interrupted with more and more commercials.
What can we do to avoid getting political ad burnout? There are a few things. First of all, remember just like any disagreement, the truth usually lies somewhere in the middle of the two sides. All parties do some right and some wrong. I say all parties because it bears remembering there are many different parties to choose from so if you have had it up to here with all the negative banter between the two major parties you do have other options. Another very important thing to keep in mind is all you can do is cast your one vote. Sure, you can hold rallies or put a sign in your yard, but when all is said and done we all have just one vote.
Here is another thing that could make this season a little more bearable and even inspiring. Election time inspiring? Yes indeed. Every time you hear, see or receive a political ad say something nice about someone. Maybe send someone some well-wishes. A few of my friends even suggested turning this into a drinking game. Unless you would like to be incapacitated until mid-November I would not suggest this course of action.
Most importantly, remember to respect others. For whatever reason, politics can seem to bring out the worst in people who otherwise seem like fairly normal and even slightly sane individuals. Do not swallow the brainwashing that all people belonging to a certain political party secretly worship the devil and want to eat small children. Although they may subscribe to a different ideology, that does not make them, or you, any less of a person. It is only by working together that we can truly change this world to a better place.
“A house divided against itself cannot stand” – Abraham Lincoln.