VULNERABLE = STRONG

I am always interested in highlighting some of the great people in the city of West Allis Wisconsin, where I live. The gentleman on the left is Curtis. Together with his wife Danie, they run the local coffee shop/café called Urban Joe’s. From the first moment I met both of these amazing people one thing became apparent – they get it. What I mean by that is that they truly understand what is important not only in business, but in life. When you dine or just enjoy an amazing coffee or cocktail at Urban Joe’s you will be treated to more than just great food and beverages. You will be treated to some of the best customer service in the city. This is not by accident. Curtis and his wife understand the value of a customer and of a person.

It is the second part of that last statement, knowing the value of a person, that I would like to expand on today. After just a few visits to Urban Joe’s it became apparent to me that Curtis also understood the importance of introspection and quality conversation. He is one of the people who are not only easy to talk to, but really listens and gives thought to what you are saying. Between the two of us there is never a shortage of topics. Through the years we have discussed everything from our visits to the gym, my writting and most recently my interesting adventures in purchasing a new vehicle.

It was during the discussion about my vehicle purchasing that Curtis brought up some poignant matters I would like to share with you. As he offered his outrage with some of the customer service I had experienced in my quest for a new form of transportation, he mentioned the struggles he faced while looking to hire a new member of their staff. We discussed how difficult it is to find individuals who have a sense of ownership over the job they do. Some of the challenges were making your job a priorty, realizing the workplace is not a platform to express one’s political or social beliefs, to the ability to interact and value the customer not only as a source of revenue but as a person. Something he and his wife are not only good at, but take pride instilling in their employees.

It is important to note that while I was enjoying this coversation with Curtis, we were also joined by my mother. We all came to the conclusion that there may not be enough importance placed on physical human interaction. A great deal of our social interaction comes in the form of social media and other digital platforms. Sadly, this can often be a place where manners and common courtesy are sacrificed in the name of social stature or even convincing someone your political opinion is the correct one. Curtis lamented the fact there were not more people who met ‘over a cup of coffee’. Not only would this be good for business but it would strengthen our human connection.

Why is a strong human connection so important? It is so important it can be a matter of life and death. When we form strong bonds it allows the opportunity to be vulnerable. On social media, and now often in the real world, people are afraid to ask for help. It would appear we are more worried about appearances than what is healthy for us. Without fostering deep personal relationships we can be left feeling things like hopeless, alone and depressed. We fear that asking for help can make us appear weak. The opposite is actually true. Being able to admit a situation, or sometimes life in general, has gotten the better of us takes a great deal more strength than pretending everything is ok. We can look to many people such as Robin Williams and Kate Spade who seemed to have it all but lacked the ability or resources to ask for help.

It is for these and many other important reasons that we should “Put down the phone and pick up a coffee cup.” as Curtis mentioned. Developing deep personal relationships can help us notice when something might not seem right with someone closest to us. Allowing people to share their emotions, fears and concerns over a lunch or a nice cup of coffee may be life-saving. It what can often be a digital and pharmaceutical world, we must remember the importance of developing and maintaining close personal relationships. It will benefit us. It will benefit the lives of those we love and care about.

I want to thank Curtis for this great reminder and the great conversation we shared. I want to thank the entire Urban Joe’s staff for being an example of what caring and wonderful people are like. If you need a reminder of what it takes to develop great relationships, you want to enjoy some great conversation filled with wit and wisdom or you just want a great cup of coffee, you owe it to yourself to stop in to Urban Joe’s today and ask for Curtis or Danie.